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Jooj is correctly spelled Zhuzh which means to make more exciting, lively- to zhuzh up. We used this term a lot when working in the film industry. I am originally a hairstylist who has spent the last 10 years working in the film industry doing the hair for many A list celebrities. Before rolling the camera we would step in and jooj up the hair, this was a simple way of saying we were enhancing the style, but it also makes the actors feel good too. I didn't want to use the word beauty for my studio, as you are all already beautiful I just jooj up the look a bit and make your morning routine a breeze.